Semiotics is the analysis of how we
use and interpret signs. Lets take a
close look at the ad displayed below: This ad uses a combination of image and
text to get the message across, a negative portrayal of chemotherapy.
The image could potentially be any
girl’s hair in the shower because it is normal for girls to lose their hair.
What makes a bigger impact is the text on the ad because they make it seem like
chemotherapy isn’t the best option for treating cancer. It is understandable
coming from a breast cancer advocate because losing one’s hair, especially for
women is a big deal. Hair is important for women because it deals with their
self-esteem and how they view themselves.
Also, this ad conveys that doctors don’t care about the fact that these “side
effects” can change the patients’ lives, but then again doctors could be saying
this side effect is tolerable because losing ones hair is a small price to pay
if it will save their life.
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