Nostalgia Marketing

As we grow older the happy memories of past events accumulate in our brains. Businesses and advertisers have used the nostalgia marketing strategy to reach consumers in an emotional way; creating a product that would make the consumer revive the “good old days”, which I believe is a beneficial strategy to use.

Nostalgia marketing has its advantages and disadvantages with the different emotions and cognitions that interplay when people are exposed to a brand that draws us back in time, whether it is looking, hearing, or smelling that brand product.

These senses that open up when experiencing nostalgia can create “favorable attitudes” about the products. For instance, they can generate feelings of gratitude, warmth, joy, and affection.

Whenever I watch an old television show from Nickelodeon, Cartoon Network, or Disney Channel, the t.v show brings back memories of my childhood. Nowadays the shows that appear on t.v are slightly “negative” and not as good as they were back then. Now, seeing that Disney movies are reappearing in DVDs makes me happy because I could relive those happy moments of when I was a little kid and share the experience with my younger family members.

In contrast, nostalgia marketing in industries such as technology may not be a successful strategy since it is apparent that new changes in technology stimulate consumers’ curiosity and makes them want to have it. Who would want a cell phone with no camera, or who would say no to few applications that could take us a step towards new social experiences? No one I know. We would also want to keep our heavy, thick computers and televisions with us, right? No. When it come to technology, it is best to have something that can benefit us in different ways not just a few ways.