Clever with Print

 SMART BRABUS: Bridge Jump

Despite the fact that it’s ‘smart,’ small sized, and easy to park, who wouldn’t want a car like the smart BRABUS? “It is the fastest and most powerful smart Fortwo ever.”  Imagine yourself in a situation like this: you are driving your little unthreatening car on a bridge and before you know it the bridge starts to open up. If you have the “fastest most powerful smart Fortwo ever” you shouldn’t worry. Just press the accelerator and BAM! You are flying in a smart Fortwo, making a successful landing to the other side. Now that is fast and powerful (Do not under estimate a car by its size).

What is very surprising is that before the smart BRABUS was launched, it was already popular because of the ad on the bridge and because of the way it was put together. What a clever use of print advertising and its surroundings (the bridge.)

Here is another print ad that I found to be very clever and scary at the same time:

                                                                                      “Are you in Good Hands?” (Advertising Agency: Leo Burnett Chicago, USA)

When I first saw it, my heart skipped a beat. I though it was a real car until I read the text. Now that is a serious yet scary suggestion that one should get Allstate because you never know what could happen to your car. “Are you in good hands?”